Duration of employment
FULLTIME
Industry
E-commerce
Job Location
Tầng 22, tòa nhà Flemington, 182 Lê Đại Hành, P.15, Q11, TP. HCM
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Date posted
16/04/2021

Position: Digital Content Executive

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Position
Digital Content Executive
Established in 2016, FireGroup Technology JSC is a tech company that specializes in web-app solutions for running the business on e-commerce platforms. FireGroup has now become the leading web-app provider, especially on both Shopify and AliExpress platforms. Our mission is to solve challenges & problems in the global E-commerce market by using technologies. We are looking for new members who dare to think big and grow bigger.
Responsibilities
  • Shape and execute a long-term Content Marketing Strategy for products at FireGroup
  • Be in charge of all the digital content, including creating content for app templates, publishing content (text, images, videos and blogs) on website and social media channels and creating on-brand content to appeal to the company target audience.
  • Craft interesting, high-quality content for app templates, with the scope of driving traffic, engaging and converting target customers for clients.
  • Develop a digital cross-platform content strategy that supports the business objectives and aligns with the brand values.
  • Familiarize with the brand ideals and digital platforms to create content that extends the reach of marketing campaigns
  • Create content, with measurement of attracting customers
  • Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year across all platforms, including email, web, blog and social media.
  • Stay up-to-date with digital developments and generate new ideas to draw audience’s attention
  • SEO optimization to improve keyword ranking and quality score
  • Track content performance using tools such as Google Analytics and SEM Rush
  • Drive content output to ensure all deliverables are met and turn-around is cost-effective
  • Maintain a deep understanding of industry trends in order to feed into wider marketing strategy
Qualifications
  • BS degree in Marketing, Communication or relevant field
  • Minimum of 2 years’ experience in Content Marketing
  • Proven track record in a fast-paced environment gained either in-house or agency side
  • Experience working in global market environments
  • Experience working in SaaS companies is a big plus
  • Experience with SEO management tools and strategy
  • Highly motivated and passionate about marketing
  • Exceptional English writing skills
  • Strong interpersonal and organizational skills
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